BRAND IDENTITY
Ready to glow up your brand, but struggling to find the words that sound like you? Together, we’ll dig deep to discover the stories at the heart of your brand and whittle down the core parts of your brand personality. Then, I’ll translate them into the meaningful, multi-channel messaging you need to maximise your marketing and get growing. It's time to shine.
SCRIPTWRITING
From events to explainers, spoken word is a secret weapon for captivating audiences and deepening connections across multiple channels.
Whether you know exactly what you want or need a fresh mind to brainstorm the perfect concept, I’ll take time to understand your ambitions and translate them into a showstopping script with the power to truly move.
WEBSITE COPY
Whether you’re making your web debut or fine-tuning your presence, I’ll make sure you’re reaching the customers you need for the results you want. From advertising your services to shouting about your brand, your website is one of your most important brand tools. From SEO and ecommerce to landing pages sales copy, I’ll help you stand out, compete and engage online.
NEWSLETTERS + EMAILS
Want to build deeper connections with your audience, create a community of engaged customers? Tailored newsletters and email comms can be your golden ticket to getting your brand seen, heard and shouted about. Whether you’re launching products or discussing trends, I can create compelling, clickable content to get audiences talking and save you precious time.
CONTENT CREATION
Ready to solidify your presence and bring your customers closer? I can create the high-impact blogs and articles you need to stand out as a leading voice in your industry. Whether you’ve got an idea and need help with structure and writing, or are after a fully researched piece, I’ll craft stories that showcase your expertise and show your customers just how brilliant your business is.
AGENCIES
Looking for a sharp mind and a steady pair of hands to hit the ground running with top dollar copy for your clients?
Having headed up the copywriting team at a global creative agency in a previous life, I can turn around everything from scripts and strategies to pitches and headlines at the drop of a proverbial hat.
CLIENT FEEDBACK
"Kate has become an invaluable member of the freelance team at fresh. Yes, she’s a writer, but she is first and foremost a creative, applying creative thinking to every project she works on before she even writes a word.
It goes without saying that her written work – from scripts to blogs, session structures to storyboards – is of the highest quality, but what I value the most is her ability and desire to go above and beyond the brief every single time."
– Al McCall, Head of Content at fresh
"We’ve worked with Kate on several projects now and can safely say she is one of the most talented wordsmiths we know.
​
From quickly absorbing a brief to working to immaculate deadlines, Kate is always a reliable partner to our agency and we thoroughly enjoy every experience we get to work together."
– Amy Miller, Founder of iamPR
"Kate is a super talented writer and an absolute pleasure to work with. She knows how to write copy that cuts through the noise and is rich with meaning. She took on a tricky brief from us and in no time at all shaped the words for our brand proposition.
She asked the right questions and got beneath the skin to understand what we’re all about. She took onboard feedback and delivered the result we needed fast and efficiently."
– James Stonely, Founder of Heroic Films