MY WORK
​I’VE MADE WORDS SPARKLE FOR EVERYONE FROM FINANCE GIANTS TO FASHION FOUNDERS, BEAUTY BRANDS TO BAKERIES, LIFESTYLE COACHES TO TECH STARTUPS – BUT ACTIONS SPEAK LOUDER, RIGHT?
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Have a scroll through some of my best bits to see how I've driven results for clients in pretty much every sector out there.​
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ARTISTIC INSTALLATION
Dear Leeds
As the world plunged into lockdown, I wrote an open letter to Leeds – a message of hope when the world seemed dark. Not only was it published in a local independent magazine, the words became the script to a film - voiced by Ralph Ineson and released in the summer of 2020. Later that year, key phrases were cast in neon and hung above Briggate (Leeds' main shopping street) in an illuminating installation.
GREGGS
Creative campaign
I put my pun skills (and love of baked goods) to the test with a set of festive creative copy for Greggs' Christmas campaign in December 2024. The result was a vibrant suite of headlines to accompany the UK bakery chain's new photographic approach. Delicious.
VODAFONE
Monthly Pass campaign
Key messaging, including headlines, straplines and hashtags for a youth-focused campaign selling in the benefits of Vodafone's new pay-monthly passes. Because what's better than that smug feeling?
HUEL
Email comms
The Huel audience is diverse, dynamic and driven. They need a variety of informative, exciting and commercial comms to keep them engaged. From promotional puns to educational features, my monthly email content did just that
CLIENT FEEDBACK
"Able to pick up and develop tone of voice with ease, Kate is reliable, versatile, and most importantly, very good at writing – everything you need from a top freelance copywriter. She also has a great commercial understanding and produces tight, clear and commanding copy that cuts through.
In the near two years of working with Kate, she has elevated our CRM copy to new heights and has had a marked impact on our campaign revenue and repeat customers. I would commission her again in a heartbeat."
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– Richard Jones, Content Editor at Huel
HUEL
Scriptwriting + social
Huel had the creative vision, but needed a copywriter to bring the ideas to life. I underwent nutritional claims training to build my technical knowledge, before creating a range of content – from scripts and ads to poster, strap lines and social media posts.
HEATHROW AIRPORT
Sustainability campaign
I worked closely with stakeholders at Heathrow Airport to define a full messaging architecture for the brand's zero carbon campaign. The result was a vibrant set of creative focused on raising awareness and driving positive action - linking seamlessly to the airport's internal transport initiative, 'Way2Go'.
ELAVON
Campaign scriptwriting
Global payment solution company, Elavon, needed a fresh, engaging ad concept to connect with small businesses.
I collaborated with creative agency, Some Bright Spark, to concept and craft two YouTube video ads. The result? two upbeat, engaging films that expanded Elavon's audience and encouraged customers to think big.
CARAVAN
Brand identity
Spatial design collective, Caravan, were launching a brand new offering. They needed a distinct voice and set of messaging that would differentiate them and make impact. I collaborated with design agency, Bread & Butter, to create a full brand identity. From messaging and manifesto to web copy and press comms.
CLIENT FEEDBACK
"How do you define a tone of voice for a brand that perfectly reflects its personality? Ask Kate. We’ve collaborated with Kate on a number of projects to date, and she consistently delivers copy that exceeds expectations.
Oh, and she’s really fun to work with too. If you’re looking for someone to help you define your brands’ voice, or deliver some clever attention grabbing headlines, you want to hire Kate."
– Simon Morgan, Founder of Bread & Butter
DCYPHER COSMETICS
Content creation
Custom cosmetics start-up, DCYPHER, needed to make sure its point of difference was hitting home with new and existing customers. I partnered with the brand to create a range of copy – from optimised articles and website text to product names and social media posts.
SKATE OF MIND
Creative copy
I collaborated with photographer, Nick Eagle and designer, Dan Lindley, to build a set of creative showcasing UK skateboarders and the unique, DIY spaces they call home. I interviewed each subject and crafted short, powerful poems from their words and ideas. The project told stories of hope, triumph and strength under the fitting title, 'Skate of Mind'.
NECTAR
Persona campaign
Nectar's sales staff needed a set of fun, engaging tools to reach new customers and convert leads. I took qualitative and quantitive survey data and built a set of personas, creating characteristics, personality traits and full 'day-in-the-life' stories to bring each one to life.
I helped Yorkshire-based events company, 3D Productions, carve out a unique tone of voice to match its authentic personality. I started by building a clear, accessible set of guidelines to shape all future comms, and went on to craft a full suite of copy for the new website.
3D PRODUCTIONS
Brand voice and web copy
OPEN GIFT CARD
Brand film scriptwriting
I worked with independent gift card company, Open, to craft a powerful script that would tell the story of the brand's ethos and encourage businesses and buyers to engage with its offer.